Digital Strategy
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.
The more specific your strategy is, the more effective the execution will be. Keep it concise. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure.
From the very initial stages, we will implement a Strategy plan for your Social media marketing using the following 7 steps:
Set social media marketing goals that align to business objectives (using S.M.A.R.T goals)
Learn everything we can about your audience
Research the competition
Conduct a social media audit
Set up Social Media Accounts and improve existing profiles
Find inspiration
Testing, evaluating and adjusting your strategy